I realized I could do anything I put my mind to and at that point I really needed a change in my life. The book was later re-titled - "Use What You've Got..." I liked the first title better because it sums life up pretty well.
Some call it "spin", some call it "marketing" - I call it "thinking out of the box" and I've had to do that often in my life. So - if you need a boost and some motivation, this book worked for me - it might work for you too. There's also an audio version of the book. I was able to find both at my public library.
An excerpt from the book:
"A Lesson Learned About Using What You've Got - I didn't have a big chest, but I did have a nice personality, a great smile and the gift of gab. All I needed was my mother's cue to begin using them to my advantage. This was my first lesson in sales.
Although the apartment I advertised wasn't any bigger than the hundreds of others advertised that Sunday, my ad caught attention because it offered something extra - one more room. My "1 BR + DEN" ad enabled the customer to focus on the perceived benefit of more space, and the overwhelming response to the ad gave me a lot more bang for my advertising buck.
Good salesmanship is nothing more than maximizing the positive and minimizing the negative. Although your competition might offer something you can't match, that doesn't matter. What matters is that you identify and play up what you've got."
The next chapter is titled - "Paint the rocks white & the whole yard will look lovely" - I can't recommend this book enough - it's a must read. I truly believe it will add value to your life and help you realize the good you have to offer!
Thanks for visiting! Reia
- what a good movie!
Miracle on 34th Street (1947 - B/W or Colorized - Maureen O'Hara)
